Shona Joy announces the launch of their first bridal line – the perfect answer to bridal for the modern muse.
As today’s brides move away from the conventional expectations for bridal, stripping back the notion of what a wedding ‘should’ look like and instead opting for a more paired-back bridal look, Shona Joy has just announced the launch of their first bridal collection, to be released on the 1st of February.
A long-time player in the occasion-wear space, globally renowned for their contemporary yet classic bridesmaid styles, the brand has just announced the release of a capsule of ready to wear separates, glamorous gowns, modern midis and classic cut jumpsuits in their signature; luxurious liquid-silk touch fabrications.
Offering the perfect solution for brides seeing an understated wedding look - a season-less outfit that she will actually wear again after the big day and a great addition to her honeymoon or vacation wardrobe.
Born in Bondi Beach, the Shona Joy brand epitomises the polished bohemian. Drawing inspiration from musings past and present to create pieces that reflect the now. Renowned for feminine silhouettes, fine fabrics and signature prints with a touch of 70s glamour.
Shona Joy will offer a very limited release of each bridal style on the 1st of February, with new styles set to be introduced to the collection in March. The brand will continue to evolve their bridal offering as part of the Wedding Edit alongside the five ready-to-wear collections released each year, ensuring there is always something new for their brides-to-be.
Gowns - Shona Joy @shonajoy_
Photographer / Stylist - Jessica Ruscoe @jessica_ruscoe
Model - Alena @alenasam_
HMUA - Rebecca Doney @rebeccadoney
Earrings - Maison Roe @maisonroe