- Take us back to the beginning, where does your story begin?
I often joke that starting a jewellery business was an accident, but I have always had a natural love and desire to create. I was a freelance fashion photographer and started looking for a more ‘hands-on’ craft.
I have always been drawn to the timeless and sentimental nature of fine jewellery, so I taught myself how to silver/gold smith and decided to start an Instagram account to share my creations. As a little girl, I also had a never-ending collection of gemstones, the metaphysical meaning behind these always intrigued and inspired me.
After years of exploration and learning my jewellery gained a bit of traction, fast forward a few years of extremely hard work and passion - and here we are!
- How long has the business been running?
This officially began in 2013 but I ventured into Bespoke/Bridal jewellery in 2016. Instagram is truly a powerful platform and is really what got my designs out there and allowed Louise Jean to evolve into what it is today!